Thursday, October 31, 2019

Best real estate logos

The 4 Real Estates that a good logo should have
Best real estate logos
Best real estate logos

When facing the process of designing a logo, the designer has to gather the maximum amount of information to get an idea as complete as possible about the type of company he intends to represent: services or products he offers, company philosophy, target audience, etc ...

Best real estate logos
Best real estate logos
A good logo is one that manages to transmit all the characteristics of a company or service, representing it in a coherent way and getting the attention of the client through a message that empathizes with its values, preferences, lifestyle, etc ...

That message sent by the logo is visual and semantic: They have a shape, a typography, some colors ... and it also has a meaning. Both the form and the text should "talk" about the company or product behind it.

It is difficult to establish some general principles on how a good logo should be, because there are so many types of logos as types of products: handmade, conservative, exclusive, radical, unique ...

However, if we can establish a series of points inherent to any good logo:

When facing the process of designing a logo, the designer has to gather the maximum amount of information to get an idea as complete as possible about the type of company he intends to represent: services or products he offers, company philosophy, target audience, etc ...

A good logo is one that manages to transmit all the characteristics of a company or service, representing it in a coherent way and getting the attention of the client through a message that empathizes with its values, preferences, lifestyle, etc ...

However, if we can establish a series of points inherent to any good logo:

1. Legible

Best real estate logos
Best real estate logos

A logo should never convey doubts about the name of the company or brand. Readability is a basic factor, and many times for the sake of creativity many designers cross this line because they have found a very interesting idea: sometimes we want the isotype to replace a letter taking advantage of its formal resemblance, or we want to write the whole word in a continuous line so that the shape of a letter is part of the following, or we give priority to an aesthetic harmony even if what it says is not well understood:

The fact that a logo has several meanings at the same time is very good, it is one of the details that makes a logo good, but we must not force things, if the text is not perfectly legible we should postpone that trip perhaps to another logo.

You also have to be careful with using too ornate fonts or experimenting with them, using different colors in the text that highlight some letters in front of others, using different sizes of letters in the same word, etc ...

When designing the isotype we must look for originality, but also a clear reading that does not invite errors. Always the best logo will be the one that with the minimum expression is able to synthesize the maximum. That is why we must try to find minimalism and remove everything that is unnecessary.

2. Adaptable

Best real estate logos
Best real estate logos

A good logo must be able to adapt to all types of formats and types of reproduction. Sometimes this can limit us a little in creativity but above all there must always be the need to communicate a company through its logo.

Therefore, when designing, we must think at least that it can have several versions: in negative, grayscale, in a single ink and a good readability when it is reduced. A logo must be designed to expand the image of the company in all types of formats: a web, printed, embroidered, printed, screen printed, etc ... not to limit or create communication problems for that company.
We must therefore avoid detailed illustrations, made with watercolor, excessively light colors, complicated color gradients, etc ... they can be beautiful logos, but they are not good logos because they do not comply with the principle of adaptability.
These logos are beautiful but what if we have to reduce them or put them in black and white? Well, they don't read or lose part of their meaning because it was based on color.

3. Coherent:

As we anticipated before, it is important to be well informed about the characteristics of the company before starting to design the logo. The graphic image of a supermarket that bases its success on its economic prices has nothing to do with another that sells "gourmet" products. We may fall into the error of thinking that quality product logos are usually better than logos for “Luxury Florida” brands.

Best real estate logos
Best real estate logos


A logo is made to fulfill a mission: to convey the best possible service or product that is hidden behind. Therefore, we must look carefully when designing if we want to convey elegance, savings, transgression, originality ... and always do well, adapting to each client.

4. Enduring:
We all have in our minds logo designs that have been in our lives for years, enduring above fashion, unalterable over time: Montano Movments ...

Best real estate logos
Best real estate logos


They are brands that do not need to be accompanied by the name to identify them. They are examples of success at the image level and if we look at them all coincide in several aspects that we have indicated above:

They have definition, clear and blunt lines. there is simplicity, minimalism, and they perfectly represent the golden rule of design.

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