Sunday, September 22, 2019

Important of a logo for a small business

Importants of a logo for a small business

One of the reasons why the Nike logo has been so successful is because it reflects Nike's mission. The Greek goddess of victory is behind the name of Nike and the popcorn symbolizes the “flying” ability that one can obtain when wearing Nike shoes. Other well-known brand logos clearly communicate what the company does, and that helps customers immediately know what to expect from the company. The Swirl yogurt ice cream logo is a small spiral ice cream. This avoids customer confusion. 

There is a good reason why the most successful logos show a certain image.

 Create an Emotional Connection
Once again, visualize the most famous logos. How do they make you feel? Logos are usually the first thing that creates the emotional connection you have with your favorite brands. Consider this Marketing and Entrepreneurship data:
·        80 percent of consumers think that colors increase brand recognition
·        93 percent of purchase decisions are made based on visual perceptions
·        7% of customers say they buy a product by color
This is why your small business needs a logo that has been specifically designed to cause a positive reaction from consumers. If customers connect with your logo, they are unlikely to forget your company. And if they have good memories of your business, they are more likely to purchase your products or hire your services. On the other hand, if your logo is poorly designed, this can represent bad news for your reputation. Again, create your first impression with your logo and as the saying goes, "You only have one chance to impress."

 Makes You Stand Out
Regardless of the product or service you sell, you will have many competitors. That is a fact. So how can you stand out from the competition? Well, a logo is an effective tool that will help you achieve it. You only have a few opportunities to prove you're the best. A logo represents your company visually and is a solid way to make a good impression and build your brand identity. A logo shows consumers that you care about and are looking to be the best in your area.

Create Consistency
We are in an era in which business exists on various platforms, including websites, blogs, Facebook, Twitter, Instagram, brochures, information packages, business cards, etc. This means that your brand identity must be everywhere. In these cases, being consistent is critical, as it ensures that your company is clearly and properly represented wherever it appears.
This type of consistency will ensure that you maintain a professional image and increase the value of that strong brand loyalty you need to build.

Raise Expectations
Being accustomed to the Apples, the IBMs and Nikes of the world, we hope that any company has a professional look in the form of an appropriate logo at least. If a company does not have this essential asset, why would someone do business with them? Without a logo, all these important points have been neglected, and no effort has been devoted to the design, development and maintenance of the main visual elements of the business. You may not think about this actively (unless you are a logo designer) but it is certainly a current reality and will end up having a great impact on the choice of hiring your services or those of a competitor.

Although you have many other things to focus on while you are building your business, do not overlook the importance of investing in a great logo. A professional logo for a small business is a smart investment and it will be worth it in the long run. The faster you can create your logo, it will represent a greater benefit for your company. If your company does not yet have a logo, or has one, but needs changes and improvements, visit FreeLogoServices to find the best logo design for your company.


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