Monday, September 16, 2019

How do I find a good logo designer?

How do I find a good logo designer?

At First you have to know 2 most Important things.

  1. What is a logo?
  2. What is a Good Logo? 


  1. What is a logo?
A logo is a set of symbols, shapes, colors and letters, which are associated with a brand and reflect its corporate identity.

The logo will be present in any interaction between the company or product and the customer, before the sale, during the sale, during the use of the product, and possibly at the beginning of the next cycle.

The logo can affect this process, making it easier or harder. Hence the importance of paying close attention to the design of the image, so that it is attractive and professional, and can be easily identified and remembered.

 2.What is a Good Logo? 


Once it has been verified that the logo meets the three fundamental conditions, it can be refined a little more. Other additional features of a logo should be:

Original
While there are fashions that tip designs in certain ways, it is advisable to be a little more creative and have a completely different logo in the style of other brands, as it will not help you to differentiate yourself from the competition. An original logo design will help give the company a new and attractive commercial image.

Practical
The logo will surely have to be reproduced in a multitude of materials (paper, fabric, plastic, glass, etc.). It should allow for enlargement and reduction, and representation in gray and black and white, retaining its legibility and without losing the details.

Consistent
A good logo design must be consistent with the rest of the company's image. Keeping a uniform color palette and a specific aesthetic will contribute to the success of your applications.
Adapted to the audience. The logo must adapt to the target audience in terms of aesthetics, contents, colors, etc. Each consumer profile (child, adolescent or adult, for example) will require special treatment and visual content adapted to their consumption preferences.

Professional
A professional graphic design conveys a feeling of solidity and solvency that extends to the company represented by the logo.

Lasting
It is interesting to note that the logo does not go out of style quickly. The design can be modern without being too "fashion" and thus avoid having to redesign it too soon.
You can search for company logos on google and you will see many of the most recognized brands have these characteristics.
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How to design your logo?

When examining several proposals for the design of a logo, we must find that they meet several conditions, of which there are three that are fundamental. To function well, for a given company, a logo must be:

Memorable. The client must be able to remember the logo after seeing it, and must be able to remember the company he represents. It helps that you have some detail that makes it special, that attracts attention.
Relevant. The logo must be able to represent your company, and be somehow specific to it. Although it is possible to have a completely abstract logo, it is much better if you express something important.
Only. Your logo must be reasonably different from any other in your neighborhood and market. The logo serves to identify you, not to confuse you.

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