Friday, September 13, 2019

Design your own logo

7 tips to design your own logo

Designing a logo for oneself is not the same as doing it for a company. Suddenly we become more undecided, it is never our taste and once finished we want to change it every week. I know because it happened to me. I propose some guidelines to design your own logo and hit the first one.

Design your own logo

Tip 1. Follow the same steps you would take with a client

What would be the first thing you would do with your client? Ask him all the questions we saw before, right? Well, do them yourself too and be honest with yourself.

To illustrate this post we will assume that your name is Carlos Robles and that after having asked you all the questions we mentioned, you have concluded that:

  1. You want a logo oriented to your personal brand.
  2. You want something minimalist but symbolic.
  3. You will use it on the web and in print.
  4. You want it to convey elegance and sobriety.
  5. Since you want to be a freelance you expect to reach end customers.

These 5 points are your road map and you should keep them in mind at all times from now on. Do not forget. And whenever you doubt come back here and ask yourself if what you are designing corresponds to your briefing.

Tip 2. Seek help for brainstorming

Once you have the well-defined briefing, it's time to start looking for ideas.

When you do this task for a client you have to adapt to the profile of your company and the sector in which you compete. There will be times that you have not designed anything for that sector and your ideas will be more “fresh”.

For example, if you have never designed a logo for a construction company, you will surely have more diversity of ideas than if you face your eighth logo for a company in that sector. Logical.

What happens when you look for ideas for your logo? Well, you've seen a thousand logo designs from other designers and all you can think of are light bulbs, pencils, brains, etc. I'm wrong?

That's why I advise you to seek help. Ask someone to lend you a hand in brainstorming, you may think of something that makes the spark jump.

For our example I have quickly brainstormed with my girl and these are the terms that have come out: Tree, strength, strength, calm, shadow, style, tie ... and of course light bulb, pencil and brain.

Tip 3. Brainstorming in mind

Yes, I know that I told you more or less the same on the first tip, but when we start sketching for ourselves, we forget the briefing with amazing ease.

We start well, looking for sketches that meet the requirements that we have proposed but suddenly we come up with ultra original ideas, we begin to explore creative lines that move away from the marked path, we look for a twist and when we want to realize those sketches already nor do they approach what we really need.

These are some sketches that have occurred to me for Carlos Robles with the 5 points of the briefing in mind and the words that have come out of the brainstorm.

Tip 4. Analyze if it meets your goals
The logo is almost finished, so it's time to see if it's all we expect. To verify this, we take the 5 fundamental points that we get from the briefing:

You want a logo oriented to your personal brand. I could have opted for other ideas that inspired more creativity but I chose the sketches I chose because I preferred that the visual element had to do with the designer's name or surname.

Tip 5.You want something minimalist but symbolic
There was some idea that I liked how to integrate a light bulb in an oak, a pencil-tie and things like that but in the end if you are looking for something minimalist, symbolic and that reinforces the personal brand I keep the oak. To dry.
You will use it on the web and in print. As it will not be just for the web I have done it in flat colors. No gradients or other elements that make printing difficult.
You want it to convey elegance and sobriety. I have sought that the finish be clean and elegant. Sobriety is already provided by the tree itself.
Since you want to be a freelance you expect to reach end customers. Maybe if I had done it thinking about being hired by a design agency I would have chosen to include some element that inspired more creativity, or maybe not. The fact is that it seems to me a quite correct result and that it transmits my values ​​to the client that I aspire.
With all these reasoning you end up deciding among the sketches you have, in this illustrative example I would stick with the one in the tree.

Tip 6. Let it stand
You know the feeling. You are delighted with the result, completely sure that you have found your logo. This time yes.

For now ...

When you think the design is finished, leave it alone for a few days.

After a reasonable time, look at him again. Does it transmit what you want? Do you still like it as much as the day you finished it? Is there something that squeaks you? These questions will help you know if the logo will last or if in a week you will want to change it.

Tip 7. Rate it and hold on to it
You have to be aware of one thing. And it is important. If you have followed all these steps the logo you have designed is correct. Transmit what you want and fulfill what you were looking for, so if one day you feel like changing it, don't do it.

Because of your own creative nature you will get bored of it, for sure. But don't change it. Remember what a logo is for. It has to identify you, make you recognizable, be memorable.


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